Wednesday, February 2nd, 2011 • 6 Comments on Promotional Thoughts (But Mostly Questions)
As the release date for Dream Lover approaches, I’m contemplating the benefits of different types of promotion and I thought I’d throw a few questions out there for you (all four of you—clearly I’m not good at promoting even my own blog).
As a reader, what type of promotion makes the biggest impact on you? (Which can be interpreted as: it makes you buy the book, it makes you remember the author or name of the book or it makes you share info about the book either through word of mouth or social networking.)
—A blog dedicated to the book with excerpts and interviews, a la Fairy Tale Lust
—Blog posts about the book with excerpts on a personal blog (like this one) that don’t overwhelm you with all book all the time promotion
—A Tumblr featuring subjects related to the book, with excerpts from the book interspersed like the Corsets and Clockworks Tumblr I’ve set up for my fall release (And does something like that only work with a theme that can be visually fetishized?)
—A Virtual Book Tour on different blogs (Follow up question: Do you like a one month tour or something shorter? A week? Ten days?)
—A dedicated Twitter feed or Facebook fan page (I don’t personally like these as I already have enough things to read, but maybe others find them helpful?)
—A Book Giveaway (Buy the book that’s being released, get another book by the same author.)
—Book signings/readings where you get a chance to hear the author and get a signed copy of the book
—Getting a free book in exchange for a review on Amazon or your own blog
—Bookmarks, buttons, postcards, other promotional items
And for the writers out there…
—Which of the above do you most like doing and/or find the most productive? (Not necessarily the same thing, I’m assuming.)
Thanks for your feedback!